Embrace the suck” is a phrase that means accepting and enduring a difficult, unpleasant, or challenging situation with a positive or determined attitude. It’s often used to encourage resilience and mental toughness when facing hardships, suggesting that instead of resisting or complaining, you should acknowledge the struggle and push through it.
The phrase is commonly associated with military culture, where soldiers use it to motivate themselves and each other during tough training or missions. However, it has also found its way into everyday language, used in situations like dealing with a tough job, working through personal challenges, or pursuing difficult goals.